This is not directly related to the equine industry but I have some information that might help those of you who are in the industry and have a web site or are going to have a web site built.
I know that some people like to save money and produce their own web site. There are many online companies that offer web browser development web site packages and if you’re looking just for a web site that you can send people to just to view your horses then this is just right for you. However if you want a web site that draws potential customers to your site then you really need someone who can produce a web site that is written correctly for search engine placement. This is where you want a professional web designer. Some are expensive, but if you look around I am sure you can come up with a deal.
First of all you need a web designer that writes html language. Why? Because some designers use software that allows them to place text and pictures where they want it on the web page by dragging and dropping. I call this WYSIWYG software (what you see is what you get) and many web designers use this type of software. The problem with it is that the software generates the html language and in the process the software also includes un-needed language. Search engines favor a web site that is short and sweet and full of content and this will help your site place better when submitted to search engines. It’s called traffic and that’s what we want a lot of if we are doing business on the internet.
When you look for a web designer you want one that will guarantee that they will update your site within a time frame. The biggest problem with some web designers is that they want your money to design your site but they don’t want the hassle of updating your site. Sorry folks but if a web master gets your business and your web site is hosted on his/her server then they should update your site as requested in a timely fashion.
One last thing. Tell your web designer that you want a tracker on your web site that you can go look at. Many designers will tell you that they have a tracker on your site that you cannot see but they can tell you how much traffic you’re getting any time you request it. What they don’t tell you is that the tracker they look at is on the server where you site is being hosted. That tracker tracks all activity on that server including the ten or twenty other sites that reside on that same server. So if you own an Arabian Horse Farm for example and your web designer tells you that your site was viewed 30,000 times last month you must demand a personal tracker on the site so you can see those views because the search term “Arabian Horse Association” had 18,100 inquiries this month on Google for example and a breed association will usually get more hits than a farm. As a web site owner and business person you need to know how many views you’re getting to your web site and you need the count to be accurate not fabricated or inflated with faults numbers or push through traffic. You make money when your Arabian web site gets traffic from people who are looking to purchase an Arabian or who may wish to breed to your stallion or train a horse at your farm and not from traffic who happened there from clicking on an unrelated link.
I hope this helps you with your web site. If you are getting price quotes on a web site for your business, give us a try and go to www.denlorewebdesign.com



